Laduree

The Story of Parisian tearooms is intimately linked to the Laduree family story. It all started in 1862, when Louis Ernest Laduree, a man from the South West, miller by trade, created a bakery at 16 rue Royale in Paris.

In 1871, while the Baron Haussmann was giving a new aspect to Paris, a fire led to the conversion of the bakery into a cake shop.

Jules Cheret, the famous poster designer of the end of the century was in charge of the decoration of the cake shop. He was inspired by the pictorial techniques used for the ceilings of the Sixtine Chapel and the Opera Garnier.

At the time of the Second Empire, with the development of Parisians cafes, Jeanne Souchard, Ernest Laduree's wife, daughter of a famous hotel-keeper in Rouen, had the idea to mix styles: the cafe and the cake shop therefore gave birth to one of the first Parisian tearooms. They had one advantage over the cafes: women were welcome and free to come at any time.

A place with such refined atmosphere and rich historical background attracted David Holder, founder of the Holder group. They both decided to repurchase the famous House to then upgrade it and extend it.

Its chairman David Holder insisted on keeping the great classics which gave the House its reputation, and on turning it into the Mecca of Parisian pastry creation, in its shops, restaurants and various tearooms.

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